Honoring American Heroes

Combat Wounded Veterans
According to Defense Department accounting, more than 50,000 Americans have been wounded in combat, in Iraq or Afghanistan, since 2001.



Firefighters
According to data collected in the U.S. Fire Administration’s (USFA’s) National Fire Incident Reporting System (NFIRS), from 2010 to 2012, an estimated 70,450 firefighter injuries occur annually.



Law Enforcement
According to data from National Law Enforcement Officers Memorial Fund, on average, there are 58,930 assaults against law enforcement each year, resulting in 15,404 injuries.
Outdoor Adventures
Americans who enjoy outdoor activities are experiencing the benefits of “outdoor therapy”. American Heroes In Action provides therapeutic outdoor adventures to American heroes including combat wounded veterans, injured firefighters, injured members of law enforcement and other first responders. Our outdoor adventures include, but are not limited to; fishing trips, hunting trips, jeep trail rides, hiking, boating, and more.
American Heroes In Action needs your support.
Our Board of Directors



Dave Proffit
President & Founder
Outdoor enthusiast, enjoys hunting, fishing, hiking, skiing, etc. Spent one year in Iraq as a contractor, working with the troops everyday. Part of the job in the APO (Army Post Office) was inspecting outgoing mail, searching for guns, bullets and hand sanitizer. In Iraq, Dave met many young men and even young women, who were mailing home Purple Heart Medals they had received after being injured in combat. Now, American Heroes In Action honors these brave men and women.



Brian Soliday has 30 years of extensive experience working in sales, marketing and channel development within the Geographic Information Systems (GIS) and remote sensing industries. He currently serves as Vice President, Sales & Marketing for Juniper Unmanned, a sensing and analytics company within the Unmanned Aerial Vehicle (UAV) space.
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His athletic career included being awarded a full scholarship to play football at UNO and was honored as a Maverick Team Captain in 1981. Brian also won seven consecutive Nebraska state powerlifting titles, including breaking 28 state records in the process.
Brian served on the Board of Directors for the Rocky Mountain Region of ASPRS for 8 years (’99-2007), including serving as President in 2004. He also served on the GISCO (GIS Colorado) Board of Directors. From 2004-1010, Soliday served as the Colorado Volunteer Chair for the Rocky Mountain Elk Foundation. He continues to serve as an RMEF volunteer, MC’ing a number of RMEF events along the Front Range. He is also very active in leading youth and Purple Heart recipient hunting activities in Colorado, with almost 50 successful 1st time youth and Purple Heart hunts under his belt.



Dave Matus is currently a Lieutenant/Fire Fighter with the Arvada Fire Department, Arvada, Colorado. Dave started as a volunteer and has been a Fire Fighter now for 24 years. According to Dave, “I have about 18 months until retirement, unless I decide to continue because I feel so young”. In 2018 Dave had the honor of being awarded “Fire Fighter of the Year” for the Arvada Fire Department. After seeing Arvada residents struggle to find much needed equipment when they are sick or injured, Dave created and started “Dave’s Locker”, a non-profit loan closet for Arvada residents to borrow medial equipment, at no charge, on a short-term basis.
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After teaching, Dave entered the Retail Marketing field, working in Building Materials, Lumber, and then Computers, for 18 years. He worked with Home Base and CompUSA, for a majority his Retail Marketing career.
One steady component to Dave’s life, he has been happily married to his wife Stacey for 34 years. Dave and Stacey have two children, Santana and Tyler, and two grandsons, Brayden, and Jaxson.
Another steady component in Dave’s life is his love of the outdoors. “I come from a hunting family, live with a hunting family, and the grandsons are starting their hunting careers with a recent Dove hunt. We all love the outdoors with hunting, fishing, and camping. My wife and I love to go to Hawaii and make an annual trip to Maui and the Islands. We love the sun and the surf”.



Senior Master Sergeant Israel Del Toro Jr is the Superintendent for the Accelerated Freefall Training Program at the 98th Flying Training Squadron, US Air Force Academy, Colorado. He leads a specially selected 3-man instructor cadre responsible for the development and training of the next generation of Wings of Blue. SMSgt Del Toro plans, organizes, and ensures the training readiness of over 900 candidates each year.
Read moreSMSgt Del Toro is also an active competitor in numerous military and Paralympic athletic events. SMSgt Del Toro became the first Para World Class Athlete for the US Air Force… ranked No. 1 in the United States in F45 classification in the shot put, javelin and discus … set new World Records in shot put and discus at the 2014 US Paralympic National Championships…set new Americas record in javelin at 2011 Endeavor Games … captured five medals (three Gold and two Bronze) claimed a Gold medal (power lifting), two Silvers (cycling and shot), and a Bronze (discus) at the 2011 Valor Games in Chicago … captured five medals (two Gold, two Silver and a Bronze) at the 2011 Texas Regional Games … won two Bronze medals at the Warrior Games at the Olympic Training Center in Colorado Springs in 2010.



Floyd “Doc” Holiday is an outdoor enthusiast who enjoys hunting, fishing, and camping. He has been working with the Rocky Mountain Elk Foundation (RMEF) as a volunteer for the last 25 years. Doc has served the RMEF in various capacities, including; Colorado State leadership team, Greeley Chapter Chair, and as an active leader in the RMEF volunteer community. He has worked on development and implementation of work projects all over the eastern half of the state.
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Denver, Colorado
dave@americanheroesinaction.org
(303) 931-3639
Get in Touch.
Get in Touch.





Denver, Colorado
dave@americanheroesinaction.org
(303) 931-3639